How our business works

Ads help fund our products

Our mission to democratise the world’s education and make it universally accessible and empathetic has always been core to everything we do at Gurucool. It’s why we make our product Padhaai accessible and free of charge to everyone.

Advertising is what makes it possible to offer our products to everyone. While we sell things like Tuition subscriptions and tools for learners and educators, we make the vast majority of our money from advertising.

So how does advertising at Gurucool work? We make money selling ad space to businesses -- big and small, global and local -- in two key ways. First, businesses can reach potential customers by showing ads on Gurucool Eduverse.

Second, businesses can buy ad space that we show on sites and apps that partner with us. In this case, most of the money goes to the partner and helps fund their content. So ads not only help support Gurucool but also many other educators and creators.

Ultimately, we earn the most of our money by showing ads alongside relevant content on If you’re interested, you can learn more about how we make money with advertising.

We don’t sell your personal information to anyone

We use your personal information to make our products more helpful to you. It’s how we can autocomplete your searches, help you learn better with Courses, or show you more useful Bits based on your interests. But we never sell your personal information to anyone and you can use many of our products without signing in or saving any personal information at all.

When we show ads, advertisers pay us either for the placement of an ad -- like a banner at the top of a web page -- or for how an ad actually performs -- like when someone clicks on it. Advertisers do not pay us for personal information, such as your name or email; we never share that information with advertisers unless you ask us to. We also never use your emails, documents, photos, or sensitive information like race, religion, or sexual orientation, to personalize ads to you. We share reports with our advertisers to help them understand the performance of their ads, but we do so without revealing any of your personal information. At every point in the process of showing you ads, we keep your personal information protected with industry-leading security technologies.

Your data, your choice

When it comes to privacy, we know one size doesn’t fit all. That’s why we build powerful, easy-to-use privacy controls into your Gurucool Account and directly into our products so you can choose the privacy settings that are right for you.

When we show you ads we give you transparency and controls so you can make informed decisions. If you’re curious why you’re seeing a given ad, you can select Why this ad for more information. If you no longer find a specific ad relevant, you can mute it. You can use Ad Settings to control the information about you that’s used to show ads. And if you don’t want to see personalized ads at all, you can turn them off at any time.

Because of advertising, we’re able to offer our products to users around the world free of charge, helping people find answers and get things done. But, when you use our products you trust us with your personal information. That’s why we never sell your personal information and why we give you powerful privacy controls. It’s a responsibility that comes with creating products that are accessible for everyone, everywhere.